I’m not sure I’m ready for nine days in Texas, but here I go.
I’m scheduled to leave early this morning for Dallas. (I should mention that I consider staying in bed until 6 a.m. to be sleeping in, so when I say early, I mean early.) There I’ll be meeting with a friend and colleague for a couple of days, as we work primarily on a book project for NTM. (More on that later.)
Then it’s off to Austin for South by Southwest. That name may sound familiar because it’s a big music festival and a big film festival. But it’s also a big “interactive” festival, and that’s why three members of our Communications team are going.
Well, it’s just about everything you interact with – games, websites, apps, even books and other forms of storytelling. A lot of the emphasis is on future trends – hence session topics like, “The Future of Storytelling” and “Solving the Millenial Content Challenge.”
As you can imagine, as a writer, author and editor, I’m planning to focus on the “content” side of things. And our team is going because the better we understand where media and culture and technology are going, the better we’ll be able to convey the challenges and opportunities of missions.
Our challenge at this point is making sure that before we leave Austin, we’ve grabbed hold of at least one thing that changes everything. I managed to do that when our team went last time, two years ago, and it’s changed my life, vastly improved my writing and taught me valuable lessons that are paying dividends in my ministry. You can read more about that on my author blog.
Pray that I and the other two guys from our team get just that kind of boost from South by Southwest. You can pray for them by name: Joel Potter and Jerry Lehman; they’ll be flying out Thursday.